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In the Internet jargon, a backlink is a hyperlink that links from a web page back to your own web site. It is also known as inbound link or incoming link. These are important because they are used by search engines to gauge the popularity of your web site. Encouraging other sites to link to your site, though, is one of the biggest challenges. Hence, the need for backlink solutions. This marketing tool offers a number of advantages versus the other marketing tools. Some of these are as follows: it allows spinning of content into unique versions which you can distribute to more sites, therefore, more links are generated from the same source; higher membership level offers social bookmarking which enables you to create natural linking profile; and its system ensures that your links are distributed automatically. The more sites that link to yours, the more credible you become in a search engine’s perspective, the more relevant your site is in the search result’s page.